"What makes you choose a Nike
or an Adidas amongst the other regular
products in the market? What is the mark we
search for, when we try to
judge the authenticity of a manufacturer? What
is the first thing we
picture when we talk about Olympics?

(Olympics logo)
Surprisingly, in each case the answer is an
image respectively. It is
this image, an out come of immense research,
better known as Logo.
The logo of a company is the shortest and most
precise form to express
the individuality, judgment, image and intention
of a person or a
company. Often people identify a particular
organization by its logo.
It is short, smart and has an immediate appeal
to the clients of a
company."
from webguru-india.com